Course Structure

Academic Year
2026/27
- Tronco comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
BUSINESS STRATEGY AND POLICY 6 15511014
CORPORATE FINANCE 6 15511023
HUMAN RESOURCE MANAGEMENT 6 15511015
OPÇÃO 1
Curricular Unit ECTS ID
APPLIED DATA ANALYSIS FOR DECISION-MAKING 6 15511028
DIGITAL BUSINESS 6 19081025
OPÇÃO 2
Curricular Unit ECTS ID
CORPORATE LAW 6 19081023
ENTREPRENEURSHIP AND INNOVATION 6 15511029
Year 1
-

2nd Semester

Curricular Unit ECTS ID
MARKETING MANAGEMENT 6 15511024
PRODUCTION MANAGEMENT AND OPERATIONS 6 15511019
RESEARCH METHODOLOGIES 6 15511021
OPÇÃO 3
Curricular Unit ECTS ID
CONTENT MARKETING 6 17941035
ETHICS, SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY 6 15511030
SOCIAL MEDIA ANALYTICS 6 17941031
OPÇÃO 4
Curricular Unit ECTS ID
ARTIFICIAL INTELLIGENCE FOR MANAGEMENT 6 15511031
DATA SCIENCE FOR MANAGEMENT 6 15531039
Year 2
-

Annual

OPÇÃO
Curricular Unit ECTS ID
APPLIED PROJECT 60 15511025
DISSERTATION 60 15511027
INTERNSHIP REPORT 60 15511026
Common Branch
Year 1
-

1st Semester

Curricular Unit ECTS ID
BUSINESS ETHICS 6 15511012
BUSINESS FINANCE 6 15511016
BUSINESS STRATEGY AND POLICY 6 15511014
HUMAN RESOURCE MANAGEMENT 6 15511015
MARKET ANALYSIS AND STUDIES 6 15511013
Year 1
-

2nd Semester

Curricular Unit ECTS ID
DECISION-MAKING METHODS 6 15511018
ENTREPRENEURSHIP AND INNOVATION 6 15511020
MARKETING MANAGEMENT 6 15511017
PRODUCTION MANAGEMENT AND OPERATIONS 6 15511019
RESEARCH METHODOLOGIES 6 15511021
Year 2
-

Annual

Curricular Unit ECTS ID
DISSERTATION, PROJECT OR PLACEMENT FINAL REPORT 60 15511022
Academic Year
2025/26
- Common Branch
Year 1
-

1st Semester

Curricular Unit ECTS ID
BUSINESS ETHICS 6 15511012
BUSINESS FINANCE 6 15511016
BUSINESS STRATEGY AND POLICY 6 15511014
HUMAN RESOURCE MANAGEMENT 6 15511015
MARKET ANALYSIS AND STUDIES 6 15511013
Year 1
-

2nd Semester

Curricular Unit ECTS ID
DECISION-MAKING METHODS 6 15511018
ENTREPRENEURSHIP AND INNOVATION 6 15511020
MARKETING MANAGEMENT 6 15511017
PRODUCTION MANAGEMENT AND OPERATIONS 6 15511019
RESEARCH METHODOLOGIES 6 15511021
Year 2
-

Annual

Curricular Unit ECTS ID
DISSERTATION, PROJECT OR PLACEMENT FINAL REPORT 60 15511022
Academic Year
2024/25
- Common Branch
Year 1
-

1st Semester

Curricular Unit ECTS ID
BUSINESS ETHICS 6 15511012
BUSINESS FINANCE 6 15511016
BUSINESS STRATEGY AND POLICY 6 15511014
HUMAN RESOURCE MANAGEMENT 6 15511015
MARKET ANALYSIS AND STUDIES 6 15511013
Year 1
-

2nd Semester

Curricular Unit ECTS ID
DECISION-MAKING METHODS 6 15511018
ENTREPRENEURSHIP AND INNOVATION 6 15511020
MARKETING MANAGEMENT 6 15511017
PRODUCTION MANAGEMENT AND OPERATIONS 6 15511019
RESEARCH METHODOLOGIES 6 15511021
Year 2
-

Annual

Curricular Unit ECTS ID
DISSERTATION, PROJECT OR PLACEMENT FINAL REPORT 60 15511022