Keynote Speakers


Professor Christopher Ryan

Chris Ryan is Professor of Tourism at the University of Waikato Management School, while also holding visiting Professorial positions at the University of Wales (UWIC), Emirates Academy and Beijing International Studies University. He is the editor of "Tourism Management", which is generally regarded as one of the leading academic journals reporting research findings relating to tourism. His personal research interests lie in how tourists behave, and the implications of their behaviour for social and natural environments, and for their own psychological wellbeing and that of the residents living in the communities they visit. He is a Fellow of the International Academy for the Study of Tourism.


Short Abstract - Tourist Behaviour.  Chris Ryan

Much of our literature is based upon a premise that the tourist can be subject to marketing segmentation, and tourism scholars borrow from a more general marketing literature, much of which is based upon fast moving consumer goods. We have therefore borrowed a number of concepts, such as loyalty, patterns of repeat purchasing and market segmentation. Much of this, in my view, represents an unthinking borrowing, allied to the wish to raise data that is subjected to statistical analysis. Tourists may form attachments to place, but they may form attachments to an activity that can be undertaken at any number of places. They may be influenced by brands, but not the brands of place, but those of airlines, travel agencies or tour operators. And in terms of market segments, tourists may well exhibit the behaviour of one segment at one time, but equally display behaviours associated with other segments at other times. These different roles maybe played out over a travel career, but equally may be played during a single holiday. The tourist can be a hedonist one day, and an ecotourist the next. Additionally we also need to change the temporalities associated with traditional holiday-making and taking. Tourist behaviour is paradoxically both complex and simple. 



Professor Carminda Cavaco

Carminda Cavaco is an Emerita Professor of the Geography Department at Lisbon University (FLUL), and a researcher developing the issues of geography at Centre for Geographical Studies (CEG) – Lisbon University. She was also a researcher at Gulbenkian Foundation for Agricultural and Economics Studies Department, collaborating in several occasions in initiatives of the Agriculture Ministry. Her personal interests lie on the understanding of human and regional geography, mainly in the issues of:  local and regional development, environment, tourism and spatial planning, among others.



Professor Juergen Gnoth 

Juergen Gnoth's interests are with consumer behaviour, tourism services marketing, place branding and marketing ethics. Juergen is a leading member of the Tourism Research & Place Branding Group and an international and cross-cultural researcher. The main focus of his research lies with the constructs of experiences networks, intentions, expectations, image and satisfaction, but also with understanding and measuring the influence of emotions on consumption behaviour. He deals closely with Tourism New Zealand, and members of the tourism industry, such as hotels, airlines, operators and consultants to keep his teaching up-to-date and relevant.


Short Abstract - How Do Tourists Experience Place? Juergen Gnoth

Juergen Gnoth’s contribution to the 2013 ATMC builds on his recently developed Tourism Experience Model. It details the scope of experiencing and mindsets as they target different sets of emotions. In other words, the model frames the different ways of how tourists turn space into place. Accordingly, tourists’ activities either seek to consolidate, or recreate the tourist’s sense of being, or they seek to extend the tourist’s being-in-the –world. In the first form of activities tourists target their ‘being’ by, for example, visiting theme parks or wellness centres, or they expand effort and engage in known activities that recreate their selves such as yoga, sport or other hobbies. In the latter form they target their ‘becoming’ or personal growth either as a teleologically designed trajectory towards perceived happiness (e.g., by seeking nature or communicating with other cultures), or by seeking activities that are framed by role-modelled learning, such as visiting museums, performances, or guided tours. The presentation will detail indicative research in the form of experience analyses that show how tourists create meaning by way of different kinds or forms of experiencing their destination. This will lead to suggestions of the roles destinations can play and their opportunities for developing competitive advantage and targeting tourists more sustainably.



Professor Alan Lew

Alan A. Lew is a Professor in the Department of Geography, Planning, and Recreation at Northern Arizona University where he teaches courses in geography, urban planning and tourism development.  His research interests focus on tourism in Asia, particularly China and Southeast Asia.  He has authored over 70 articles and book chapters and has published several books, including Tourism in China (1995 and 2003), Sustainable Tourism: A Geographical Perspective (1998), Tourism and Gaming on American Indian Lands (1998), Companion to Tourism (2004), and Seductions of Place (2005), Understanding and Managing Tourism Impacts: An Integrated Approach (2009), and World Regional Geography (2010).  Professor Lew is the founding editor-in-chief of the journal, Tourism Geographies and is a Fellow of the International Academy for the Study of Tourism (Several of Alan Lew’s classes and publications can be found at


Short Abstract - Marketing Destinations in an Age of Chaotic Globalization. Alan Lew

Sustainable development has been a popular approach in addressing environmental and social challenges since the late 1980s, and has become an element in both the development and the marketing of tourism destinations.  Despite this, the often unpredictability of contemporary global change, including climate change and socioeconomic globalization, has created a state of ‘chaotic globalization’ in many tourism regions around the world, but especially those in emerging developing societies. Unplanned or poorly planned responses to unanticipated disruptions, including both human/social and natural disturbances, to tourism places initiate an immediate recovery process both to the physical infrastructure and the image of the destination. Resilience planning has become popular in recent years as an approach to address chaotic globalization challenges. Typical resilience approaches include infrastructure hardening, strengthening cultural capital and local knowledge, social and human capital, and learning institutions and governance capacity building, among others. Although primarily focused on infrastructure, resilience planning perspectives and concepts have significant potential for addressing contemporary destination image and marketing challenges in new ways.